• Ready to go from overwhelm to influence?

  • Product Coaching for Product Managers & Leaders

    Move from Overwhelmed to Confident, Strategic Leadership

    Join 40+ Product Professionals Who've Already Transformed Their Careers

    Product leadership is tough. You're drowning in stakeholder demands, constantly firefighting, and expected to lead teams while second-guessing every decision. Here's the truth: Most product managers don't struggle due to lack of talent: they simply lack the right support at critical moments.

    After coaching more than 40 product professionals, I’ve seen exactly what separates overwhelmed PMs from influential product leaders. It's not about experience alone. It's about personalized guidance, clarity, and actionable support at exactly the right moments.

    Why I'm the Right Coach for Your Product Journey

    • 15+ years hands-on experience. I've scaled product organizations, led complex stakeholder scenarios, and navigated high-pressure environments at scale-ups and large enterprises. More importantly, I’ve made, and learned from, many mistakes along the way.

    My coaching blends:

    • Tailored, contextual solutions: no generic frameworks. Every challenge is unique and deserves individual attention.
    • Behavioral psychology and Co-Active coaching: focusing on mindset shifts and actionable habits.
    • Real-world insights from leading product teams across industries like FinTech, SaaS, and E-commerce and also non-profit.
    • Recognition: Speaker and featured expert at ProductBeats, Product Led Summit, Product Weekend, and Women in Tech NL.

    Who Will Benefit Most

    The Overwhelmed Product Manager (52% of my clients)

    • Constantly reactive, firefighting crises.
    • Seen as execution-only; stakeholders overlook your strategic capabilities.
    • Working long hours without tangible progress.

    The First Time Product Leader (High-Potential PMs)

    • Given leadership without clear guidance or tools.
    • Facing executives who don’t fully understand product management.
    • Struggling with managing other PMs confidently.

    The Seasoned PM Ready for the Next Level (Executive Track)

    • Technically strong, but lacking strategic visibility.
    • Seeing less experienced peers advancing quicker.
    • Wanting genuine influence over product vision and strategy.
  • Real Testimonials, Real Impact

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    Joy blends thoughtful coaching with real-world expertise

    Joy’s thoughtful coaching and practical expertise provided fresh insights and consistent inspiration, transforming regular sessions into invaluable moments of reflection and professional growth.

    — Merijn Bouwman, Product Development Lead @ Ampére (bol.com)

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    Exceptional guidance and clarity.

    Joy has a rare ability to simplify complexity, providing clarity and strategic direction exactly when needed. Her empathy and strategic advice are genuinely empowering.

    — Zophia Kozakiewicz, Senior PM @ Otrium

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    Instrumental in evolving my leadership.

    Joy’s mentorship has significantly sharpened my communication and decision-making. Her experience and supportive style truly set her apart.

    — Gabriela Tussolini, CPO & Co-Founder @ WaveMakers.io

  • Clear Strategic Thinking

    • Stop second-guessing by aligning mindset and actionable steps tailored to your unique context.
    • Gain clarity and influence in interactions with executives and stakeholders.

    Tailored Leadership Development

    • No BS or cookie-cutter methods: only relevant, practical tools personalized for your situation.
    • Practical approaches for challenging conversations and leadership decisions.

    Realistic Career Acceleration

    • Identify your authentic leadership style and build a clear, actionable personal brand.
    • Learn strategic, realistic approaches to recruitment, clarity in negotiation, and career advancement.
    • Freelance track for the ones ready to change how you approach your work.

    Effective Stakeholder Management

    • Transform stakeholder chaos into clarity and strategic alignment.
    • Build strong cross-functional relationships authentically, enhancing influence.

    Continued Mentorship & Support

    • Ongoing support beyond the formal coaching period.
    • Get access and exclusive introductions within my network
    • *** COMING UP*** Join a growing network of ambitious, influential product leaders for shared insights and accountability.
  • Coaching Plans

    Clarity Session

    €280

    Single 75-minute deep-dive

    Get immediate clarity on your most pressing product leadership challenge.

    Experience my coaching style directly and effectively.

    Strategic Accelerator

    €1,500

    6 targeted sessions

    Focused coaching addressing 2–3 specific challenges.

    Action-oriented and impactful, great for immediate improvement.

    Recommended

    Leadership

    Intensive

    €2,000

    12 bi-weekly sessions over 6 months

    Holistic, personalized development for clarity, confidence, and strategic impact.

    Unlimited email/LinkedIn support between sessions.

    Ideal for long-term professional growth and clarity.

    For

    Teams

    starting at €8,000

    Customized workshops and ongoing coaching

    Tailored team development, enhancing overall strategic capability.

    Delivered on-site or remotely, supporting continuous improvement.

  • Why My Approach Works

    • Commitment & Accountability: Personalized sessions foster clear commitments and accountability.
    • Behavioral & Mindset Shifts: Co-active coaching and product sense thinking drive sustained change.
    • Focused Clarity: Target the key actions that genuinely enhance your leadership impact.

    Who Is (and Isn’t) This Coaching For?

    It’s not for you if:

    • You're looking for quick fixes or theoretical frameworks.
    • You're not open to genuinely rethinking your leadership approach.

    This is perfect if:

    • You're committed to developing authentic, lasting influence.
    • You value personalized guidance and actionable clarity.
    • You’re ready for genuine transformation in your professional life.
  • How It Works

    1

    Click Talk

    Book your 30-minute exploratory session, no strings attached.

    2

    Your Roadmap

    If it's a good fit, we'll start immediately with your tailored development roadmap.

    3

    Start

    Start your journey from overwhelmed to confidently influential.

  • Money-Back Guarantee

    Pay after your first session. If it doesn’t meet your expectations, simply cancel.

    *Terms and Conditions apply when cancelling after the first session.